Case Study - Veterinary Economics
Monday, May 12, 2008
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  • Case study: Investing in overnight care pays off


    "Clients like to know their pets will be taken care of by doctors they know and trust in an emergency, so having a doctor on staff 24 hours a day just makes sense to us," says Dr. Tom Nelson, co-owner of Animal Medical Center in Anniston, Ala. "Besides, the nearest emergency clinic is 60 miles away."

    Case study: Tours build the bond


    Hospital tours attract new clients and cement your bond with existing ones. "We like to take the mystery away," says Dr. Lisa Barlow of Centennial Valley Animal Hospital PC in Louisville, Colo. "We think hospital tours help clients feel better about leaving their pets here."

    Case study: Visiting specialist wins clients and revenue


    Dr. Brad Rosonke, owner of Hillside Animal Hospital in Scottsdale, Ariz., has little interest in dentistry. But he knows that offering dental services means better care. His solution: Hire a dental resident.

    Case study: Senior testing education enhances care and compliance


    Dr. Daniel Brod, co-owner of Deer Creek Animal Hospital in Littleton, Colo., says that in about one of every four senior dogs he tests, he identifies early disease processes, such as renal, liver, or thyroid disease?that's about 15 percent higher than in younger dogs at his practice. And he sees similar results in his feline patients. So the benefits of testing are clear. And his team took just a few steps that helped to increase compliance.

    Staff training program increases heartworm preventive compliance


    You know how important heartworm preventive is and likely prefer clients buy 12 months worth of preventive at once, so they don't delay when they need more and risk the pet's health. After sending a practice manager to an AAHA pilot program on compliance in 2003, Suburban Animal Clinic in Columbus, Ohio, implemented a few changes to increase 12-month heartworm preventive compliance.

    Case study: Boosting repeat visits and dental care


    Reminders and increased client education lead to improved care at this Florida practice.

    Case Study: Upscale Boarding Keeps Pets and Owners Happy


    "I didn't like boarding my dog in a little cage," says Dr. Henry Inglesby, owner of Suwanee Pet Suites and Animal Care Center in Suwanee, Ga. Assuming other vacationing dog owners also hated the thought of leaving their precious canines in tight quarters, he decided to replace the cramped cages.

    Case Study: Tap Retired Workers to Make Callbacks


    For 12 years, Dr. Steve Bishop and his crew at Animal Care Hospital in Phoenix have been tapping the retired population to make callbacks in the early evening. Doing so frees time for receptionists to work on other jobs, he says. "Plus, the hourly pay is less than for a receptionist, and the workers are more flexible with their time."

    Case Study: Hip Screenings may Help Improve Quality of Live


    During a continuing education meeting held by local orthopedic specialists, Dr. Mike McLaughlin, owner of Animal Medical Center of Cumming, in Cumming, Ga., was intrigued about a surgical procedure called TPO, or triple pelvic osteotomy. He heard the specialists say that some large-breed dogs with hip dysplasia can enjoy an improved quality of life, or at least a slowed disease progression, by undergoing TPO.

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